Pedro Sorrentino is a Brazilian entrepreneur that currently lives in San Francisco. He joined SendGrid as an early stage employee is currently SendGrid's Community Development Manager. He is responsible for helping startups grow their business via SendGrid Accelerate, a corporate program that blends mentorship, free SendGrid services and strategic introductions for the best early-stage founders and startups.

Prior to his current role, he was responsible for Business Development and Partnerships at SendGrid, focused on developing SendGrid’s resellers and channel business. He also developed the strategy for and implemented SendGrid’s expansion to Latin America. 

Before moving the United States 2010 he worked in marketing for companies like, and

In 2010 he co-founded his first company in Brazil while based in the US, called focused in the mobile-local services space. In 2011 the company was acquired by Buscapé Company, the largest e-commerce conglomerate in Latin America. 

Pedro served as the Vice-President of the Brazilian Startup Association, a non-profit entity that works to represent the best interest of all startup founders in Brazil as well as add value for the VC and Angel community in Brazil with BASE, the most reliable open-database of startups in Latam. 

He has a magna cum laude bachelor's degree in Journalism from Universidade Mackenzie in Sao Paulo and a specialization in Digital Business from Boulder Digital Works, a technology innovation program from Colorado University. 

Pedro works to become 1% better everyday and blogs at He also loves fitness, formula 1, coffee, aperol (or campari, depeding on his mood) and tries to approach things in life with acceptance, enjoyment and enthusiasm.



Alex Salkever is a startup marketing guy and award winning journalist based in San Francisco. He has held marketing roles with multiple venture-based startups and also worked for five years as the Technology Editor at 

Alex has advised many startups on marketing strategy, go-to-market strategy, sales strategy and other key startup topics. He also ran a successful marketing and public relations consulting agency for B2B tech companies. Alex was the lead angel investor in InkWire, a business intelligence and startup momentum analytics SaaS product that counted prominent VCs (including Bessemer and OpenView) as customers. 

Alex wouldn't call himself an entrepreneur although he is a serial almost-entrepreneur having startups previously derailed by lawsuits, exploding software development costs, and other sad tales. Outside of work he is an avid surfer who lived in Hawaii for 15 years, and will go to great lengths to find fresh poke. (One of his proudest accomplishments is breaking six-figures in annual revenues as a freelance travel, bridal, food and science writer living in Hawaii.) 

Alex graduated from the University of California - Santa Barbara after transferring from Johns Hopkins University in pursuit of the Endless Summer and perfect waves, both of which he found in the Golden State.